Co-Founder and Creative Director
Rukinder Kumar
Rukinder Kumar, lovingly known as Ruku, is the creative force behind the brand, brings her immense talent and artistic vision to every aspect of the design process. With 15 years of experience in the fashion industry, Rukinder Kumar has honed her skills and developed a keen eye for detail. Rukinder's ability to blend Indian elements with modern aesthetics results in a unique and captivating collection that resonates with a global audience. Her relentless pursuit of perfection ensures that every design reflects her unwavering commitment to delivering apparels of exceptional quality and timeless beauty.